Grassroots Marketing Internship - Boston Area

Boston, MA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 4 months ago

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Job Summary

Lead in-market grassroots activation for the PLL Shield Team in Boston to grow local fandom during the home/away era.

  • Must-have: Access to a vehicle or reliable transportation
  • Standout: Strong in-person engagement and event activation experience in sports

Job Description

Responsibilities

  • Form a geographically based team known as the PLL Shield Team, responsible for building fandom in the Boston market as the tour-based leagues transition toward a home-and-away model.
  • Run in-market role focused on driving local awareness, fan engagement, and data capture through grassroots activations, leading up to and supporting the market’s homecoming weekend.
  • Assist in planning and staffing engaging grassroots activations within their local market to increase awareness and excitement for their city’s PLL + WLL teams.
  • Engage fans face-to-face at events throughout the season to build local fan awareness in homecoming markets.
  • Past Shield Team Activations Have Included Local amateur and professional sporting events; NCAA men’s and women’s lacrosse games; High school lacrosse games; Youth and club lacrosse tournaments, practices, and games; In-season PLL events, including Regular Season weekends and the Championship Series; Community events, festivals, and fairs; Fundraisers and charitable events.

Requirements

  • Access to a vehicle or convenient transportation
  • Space to accommodate on-hand inventory required for activations
  • Physically capable of lifting 50 lbs
  • Able to be on their feet for long periods
  • Adaptable mindset with the ability to problem-solve
  • High social IQ and developed interpersonal skills
  • Ability to approach and confidently speak with strangers
  • Passionate about sports entertainment
  • Excellent verbal and written skills
Premier Lacrosse League logo

Premier Lacrosse League

4.6 Glassdoor

The biggest stars in the fastest growing sport pioneering a new future for lacrosse designed for the fans.

Founded in 2018
New York, New York, USA
421 employees (145 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
114.2K
Monthly Google Ads Budget
$72
Traffic Source Mix
Search
57.8%
Direct
35.3%
Referral
4.7%
Social
2%
Paid
0.2%

Headcount Trend

Current headcount: ~419

Marketing Team

Marketing Team Size
130 (31% of company)
Median Career Experience
8 years
Median Tenure
3.3 years

Funding

Last Raise
Corporate Round, 9 months ago

Funding History

  • Jun 2025
    Corporate Round
  • Jul 2022
    Series D
  • Feb 2019
    Series A

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