Workhorse Innovation LLC

Graphic Designer (Performance Marketing & Email)

USA (Remote)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive high-converting paid-social ad design for DTC brands at a fast-scaling agency.

  • Own the creation of high-converting, static paid-social ads for Meta and TikTok.
  • Must-have: 3–6+ years designing real paid social creative for DTC brands.
  • Standout: Experience building modular templates and rapid testing workflows.

Job Description

Responsibilities

  • Design high-converting static ads for Meta, TikTok, and other paid platforms
  • Create structured creative variations for systematic A/B testing
  • Develop thumb-stopping hooks and performance-driven visual concepts
  • Translate performance data into new design iterations
  • Rapidly iterate based on feedback from media buyers
  • Maintain brand consistency while optimizing for conversion
  • Use AI tools to generate visual concepts, variations, angles, and layout exploration
  • Build modular ad templates that allow for fast testing at scale
  • Develop structured naming, file organization, and creative testing workflows
  • Improve internal systems to increase output without sacrificing quality

Requirements

  • 3–6+ years designing for DTC brands
  • Strong portfolio of real paid social ad creative (not just brand work or mockups)
  • Experience designing high-performing static ads for Meta and TikTok
  • Understanding of direct-response principles and conversion-focused design
  • Experience working closely with performance teams or media buyers
  • Proficiency in Figma and Adobe Creative Suite
  • Demonstrated experience using AI tools in daily workflow
  • Highly organized and able to manage multiple brands simultaneously
  • Strong typography, hierarchy, and visual clarity across performance ads
  • Strong portfolio of real email marketing work (not just mockups)

Preferred

  • Agency experience managing multiple DTC accounts
  • Experience designing landing pages or CRO-focused pages
  • Familiarity with performance metrics (CTR, CPC, CPA, CVR, ROAS)
  • Experience building modular creative testing systems
  • Experience working directly with founders or CEOs

Benefits

  • Remote work environment
  • Direct exposure to leadership
  • Opportunity to grow with a fast-scaling agency
  • Collaborative, high-performance culture