Responsibilities

• Email Design & Lifecycle Creative (Primary Focus)
• Design high-converting email campaigns and automated flows
• Build modular, scalable email templates
• Create mobile-first, conversion-focused layouts
• Collaborate with strategists on structure, hooks, and offer framing
• Maintain brand consistency across multiple DTC accounts
• Continuously improve hierarchy, CTA structure, and visual clarity
• Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration
• Performance Marketing Creative (Secondary Support)
• Design static paid social ads

Requirements

• 3–6+ years designing for DTC brands
• Strong portfolio of real email marketing work (not just mockups)
• Experience with Klaviyo or similar ESP
• Deep understanding of mobile-first hierarchy and CTA structure
• Experience designing paid social static creative
• Proficiency in Figma and Adobe Creative Suite
• Demonstrated experience using AI tools in daily workflow (ChatGPT, Midjourney, image generation tools, etc.)
• Ability to explain how AI improves your output and efficiency
• Highly organized and able to manage multiple brands simultaneously
• Expertise in typography, hierarchy, and visual aesthetics across digital platforms

Preferred

• Agency experience managing multiple DTC accounts
• Experience building modular email systems
• Basic HTML knowledge for email formatting
• Understanding of performance metrics (CTR, revenue per recipient, conversion rate)
• Experience working directly with founders or CEOs