Graphic Designer & Digital Media Specialist at Capital District Transportation Authority | Albany, NY | $62K/yr – $73K/yr

Capital District Transportation Authority

Graphic Designer & Digital Media Specialist

Albany, NY (On-site)

$62K/yr – $73K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end visual and copy collateral workflow from asset creation to social, email, and web, turning brand guidelines into consistent campaigns and digital experiences.

Creative Asset Production: Produce posters, ads, social content, photography, and video that align with brand guidelines.
Campaign Support & Analytics: Back campaigns across channels and report CTR, conversions, impressions, and ROAS to identify optimizations.
Web & Content Ops: Act as website QA, forms, databases, mobile tools, and copy delivery to keep digital assets fresh and functional.

Job Description

Coordinate design and implementation of company assets – includes traditional elements (posters, flyers, advertisements) along with digital banner ads, social content including photography, videography and editing, and the creation of marketing collateral within brand guidelines for both internal and external audiences
Support advertising campaigns including social, email, and traditional marketing channels; generate quarterly reports tracking CTR’s, conversions, impressions, and return on ad spending (ROAS) to evaluate campaign performance and identify opportunities for optimization.
Experience with Meta Business Suite and Hootsuite for posting, monitoring and reporting on organization accounts
Monitor social media across multiple platforms with attention to data-driven insights to improve audience and customer engagement
Experience with e-mail platform content creation and distribution
Serve as Website quality control monitor, make updates, verify HTML and ensure that all links stay active on web sites and microsites.
Create and maintain information-capturing web forms and databases.
Assist in design, creation, and execution of mobile applications.
Assist in copywriting, editing, and stakeholder outreach.

Capital District Transportation Authority

The Capital District Transportation Authority (CDTA) was created in 1970 by the New York State Legislature as a public benefit corporation to provide regional transportation services by rail, bus, water and air. CDTA is the premier mobility provider in the Capital Region, providing local, express, commuter, bus rapid transit and on-demand services. CDTA also oversees the regions electric car share program, DRIVE and bike share program, CDPHP Cycle!. CDTA owns and operates the Joseph L. Bruno Rail Station in Rensselaer and the Saratoga Springs Train Stations. Each day, 750 people work to deliver a transit system that transports nearly 15 million customers each year.

Albany, New York, USA

164 employees (3 in marketing)

www.cdta.org