Responsibilities

• Digital Design & Campaign Execution
• Creative Asset Production : Conceptualize and execute high-quality digital assets for integrated marketing campaigns, including paid social (Meta, TikTok, YouTube, LinkedIn), programmatic ads, email templates, and web graphics.
• Iterative Testing: Collaborate closely with the Growth Marketing team to execute creative variations for A/B testing. You will interpret performance data and user feedback to continuously optimize and improve asset conversion rates.
• Channel Obsession: Tailor visual storytelling to fit the unique requirements and consumer behaviors of different digital platforms, ensuring maximum engagement on each specific channel.
• Motion & Multimedia: Utilize motion graphics and basic video editing to create dynamic, engaging content that stops the scroll and tells our brand story effectively.
• Brand Stewardship & Design Systems
• Brand Consistency: Act as a champion for the Simply Business visual identity, ensuring all marketing touchpoints are cohesive, polished, and strictly aligned with our brand guidelines.
• System Contribution: Actively build upon and maintain our marketing design system and asset libraries in Figma, keeping components organized and scalable.
• Cross-Functional Alignment: Work alongside internal UX/UI designers, copywriters, and marketing teams to ensure a seamless visual journey from initial ad click to final on-site conversion.
• Web Collaboration & Layout
• Digital Layouts : Apply strong typography, visual hierarchy, and responsive design principles to marketing landing pages and web assets.
• Developer Partnership : Prepare and package clean design assets for our web development team, collaborating with them to ensure your designs are implemented flawlessly on our content management platforms (like WordPress).