Google Adwords and Meta Expert at Stirs | South Jordan, UT

Google Adwords and Meta Expert

South Jordan, UT (On-site)

Salary Not AvailableMid LevelContract

Posted 5 weeks ago

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Job Summary

Own the paid search and social advertising engine with hands-on ownership of multi-channel PPC, from keyword discovery to conversion optimization and ROI reporting.

Growth Infrastructure: Build and optimize cross-channel PPC campaigns across Google Ads, Bing, and social, with GA/GTM tracking and dashboards.
Performance Analytics: Drive keyword research, bid strategies, and landing-page experiments to lift conversions and ROI.
Media Planning & Execution: Allocate budgets, coordinate media buying, and publish clear performance reporting to steer allocation.

Job Description

Responsibilities

Develop, implement, and optimize comprehensive PPC (pay-per-click) campaigns across Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and other paid social channels.
Conduct thorough keyword research using advanced SEO tools and analytics platforms to identify high-impact keywords that enhance campaign performance.
Manage advertising budgets meticulously, ensuring efficient allocation of funds across channels while meeting campaign goals.
Utilize Google Analytics, Google Tag Manager, and web analytics reporting tools to monitor campaign performance, analyze media performance analytics, and generate actionable insights.
Execute conversion optimization strategies by analyzing user behavior data and refining ad copy, landing pages, and targeting parameters.
Coordinate media planning and media buying efforts to maximize reach within allocated budgets while maintaining brand consistency.
Prepare detailed reports on marketing analytics and media performance metrics to inform ongoing strategy adjustments and demonstrate campaign success.
Stay current with industry trends in SEM (Search Engine Marketing), SEO (Search Engine Optimization), affiliate marketing, and digital marketing innovations to continually enhance campaign effectiveness.