Forge Digital Marketing

Google Ads Strategist & Manager

Naperville, IL (Remote)

Salary Not AvailableManager3+ years expContract

Posted 3 months ago

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Job Summary

Drive profitable Google Ads management for DTC brands, owning strategy, testing, and cross-channel alignment.

  • Own the full lifecycle of Google Ads campaigns: strategy, execution, and optimization.
  • Must-have: 3+ years managing profitable DTC eCommerce campaigns and proficiency with Google Ads Manager, GA4, and Tag Manager.
  • Standout: Cross-team collaboration with email, SEO, and creative for unified performance.

Job Description

Responsibilities

  • Own the full lifecycle of Google Ads campaigns: strategy, execution, and optimization.
  • Develop creative ad angles and keyword structures informed by customer journey & product positioning.
  • Manage product feeds for Google Shopping; oversee advanced audience segmentation.
  • Track and improve ROAS, CPA, and MER through structured testing and creative iteration.
  • Collaborate with the email, SEO, and creative teams to align cross-channel performance.
  • Generate clear, actionable reports within the agency’s dashboards.

Requirements

  • 3+ years of experience managing profitable DTC eCommerce campaigns (Shopify preferred).
  • Demonstrated ROAS performance — include case studies or screenshots.
  • Expert in Google Ads Manager, GA4, Tag Manager, and data layering.
  • Fluent in A/B testing, scaling frameworks, and attribution logic for CPG brands.
  • Available 8 AM – 4 PM CST; active on Slack; works efficiently in ClickUp.

Preferred

  • Experience with Meta Ads or retargeting automation.
  • Familiarity with consumer health, beauty, or personal care industries.