Responsibilities

• Develop comprehensive paid search marketing strategies aligned with overall digital marketing goals
• Manage end-to-end Google Ads campaigns, including setup, optimization, and performance monitoring
• Conduct detailed keyword research using SEO tools and industry best practices to identify high-impact keywords for campaigns
• Implement conversion tracking and utilize web analytics tools such as Google Analytics to interpret campaign data and refine strategies
• Perform A/B testing on ad copy, landing pages, and bidding strategies to enhance campaign effectiveness
• Manage advertising budgets efficiently across multiple campaigns, ensuring optimal ROI
• Collaborate with social media management teams to integrate paid search efforts with broader digital marketing initiatives
• Stay updated on the latest trends in SEM, SEO, and digital marketing tools to continuously improve campaign performance

Requirements

• Proven experience in PPC campaign management with a strong understanding of Google AdWords and Google Ads platform features
• Expertise in keyword research, SEO tools, and search engine algorithms to maximize visibility on search engines
• Strong analytical skills with the ability to interpret data from web analytics reporting and marketing analytics platforms
• Knowledge of HTML and CSS for landing page optimization and troubleshooting technical issues
• Familiarity with web analytics tools such as Google Analytics for tracking user behavior and campaign performance metrics
• Experience managing budgets within a search marketing role to achieve targeted KPIs efficiently
• Ability to craft compelling ad copy that resonates with target audiences while adhering to platform policies
• Understanding of SEO principles including link building, on-page optimization, and search engine ranking factors
• Skills in social media management to support integrated digital campaigns across multiple channels
• Strong communication skills for reporting insights and collaborating effectively with cross-functional teams

Benefits

• Flexible schedule