Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Display, and Shopping.
• Manage and maintain Google Merchant Center, including product feed optimization and resolving disapprovals.
• Conduct keyword research, bidding strategies, and audience targeting to maximize performance.
• Continuously optimize campaigns for ROI, CAC, and conversion rates.
• Perform A/B testing on ad copy, landing pages, and bidding strategies.
• Monitor and improve Quality Scores and overall account health.
• Analyze campaign performance and provide actionable insights and reporting.
• Develop and manage retargeting and remarketing campaigns.
• Collaborate with internal teams to improve landing page performance and conversion rates.
• Stay up to date on Google Ads trends, algorithm changes, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 - 4 years of experience managing Google Ads campaigns.
• Proven experience with Google Merchant Center and product feed optimization.
• Strong analytical skills and experience with Google Analytics.
• Experience with bid strategies, keyword optimization, and performance tracking.
• Ability to manage multiple campaigns in a fast paced environment.
• Strong communication and problem solving skills.

Preferred

• Experience in e-commerce or direct-to-consumer (DTC) brands.
• Familiarity with Shopify or BigCommerce.
• Experience with conversion rate optimization (CRO).
• Knowledge of attribution models and advanced tracking setups.
• Experience working in high growth startups or scaling companies.

Benefits

• Competitive salary.
• HMO medical plans.
• Dental and vision coverage.
• 401(k) with company match.
• Paid holidays and sick time.
• Employee discounts.