Responsibilities

• Build, launch, and optimize Google Ads campaigns across Search, Display, and Performance Max
• Conduct keyword research, competitor analysis, and audience targeting strategies
• Write compelling ad copy tailored to each client's brand, audience, and market
• Track and analyze performance data to improve ROI and campaign efficiency
• Collaborate with the creative team on ad visuals, landing pages, and split testing
• Support monthly reporting with clear performance insights and strategic next steps
• Stay current on trends, platform updates, and best practices in PPC and paid media
• Communicate directly with account managers and occasionally with clients to review goals, performance, and opportunities

Requirements

• 2-5 years of experience managing Google Ads campaigns (agency experience preferred)
• Google Ads Certified (or willing to get certified upon hire)
• Deep understanding of Google Ads Manager, keyword planning, bidding strategies, and conversion tracking
• Strong skills in campaign segmentation, A/B testing, and performance optimization
• Analytical mindset with the ability to turn data into strategy
• Comfortable working within budgets and communicating performance confidently
• Familiarity with tools like Google Analytics, Tag Manager, and Looker Studio
• A proactive approach—constantly seeking ways to improve results and processes

Preferred

• Experience with Local Services Ads (LSAs) and YouTube ad formats
• Familiarity with other platforms (Meta Ads, Microsoft Ads, etc.)
• Experience optimizing landing pages for conversion
• Ability to write or QA landing page content based on search intent