Senior Manager, Paid Search
Gametime
San Francisco, CA (Remote)
$182K/yr - $215K/yrIn-houseFull-timeSenior level5+ years exp.
20 hrs ago
Google Ads Specialist
Anaheim, CA (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end‑to‑end paid search for high‑intent leads in finance/loans with data‑driven testing and conversion optimization.
- Must-have: 3–5+ years with Google Ads, GA, and GTM
- Must-have: Finance/lead‑gen industry experience
- Standout: End‑to‑end ownership of campaigns and testing roadmap
Job Description
Responsibilities
- Own and optimize Google Ads with a focus on data accuracy, tracking, and backend performance
- Build campaigns, ad groups, and keyword structures designed for speed testing and rapid iteration
- Set up and troubleshoot GA4 + GTM conversion tracking and attribution
- Optimize landing pages for conversion rate, clarity, and load speed
- Monitor ad spend, pacing, and CPL targets to ensure efficient scaling
- Run structured A/B tests across ads, landing pages, and audiences
- Analyze performance trends and identify what’s actually driving results
- Build dashboards and reporting that give leadership clear visibility
- Develop a testing roadmap for campaigns and landing pages
- Identify scaling opportunities based on performance and lead quality
Requirements
- 3–5+ years with Google Ads, Google Analytics, and GTM
- Experience in finance, lending, insurance, or other high‑intent lead gen industries
- Strong analytical skills and comfort making data‑driven decisions
- Experience optimizing landing pages and managing CPL‑focused budgets
- Ability to build campaigns from scratch and run structured tests
Benefits
- Medical, Dental, Vision, 401(k) with employer match, and PTO.
Express Capital
Express Capital is a direct lender and specializes in working capital and equipment loans to contractors and small business throughout the United States. Our experienced and highly trained team can service all of your financial needs without the hassle.Being a privately owned company, we are big enough to provide various capital funding options and small enough to care for each individual business situation to help achieve your desired growth.
Traffic Signals
Monthly Visitors
18.8K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
26.3%
Direct
50.2%
Referral
5.8%
Social
16.2%
Paid
1.4%
Headcount Trend
Current headcount: ~45
Marketing Team
Marketing Team Size
3 (7% of company)
