Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Google Ads Specialist
USA (Remote)
Salary Not AvailableMid Level3+ years expPart time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the Google Ads engine across Search, Display, and Video with ongoing experiments and data-driven optimizations.
- Growth Infrastructure: Launch and iterate campaigns with tests on keywords, audiences, and ad variants.
- Demand Generation: Improve CPC, CTR, and conversion outcomes through disciplined optimization and budget stewardship.
- Performance Analytics: Turn campaign data into actionable recommendations to hit ROI and CPA targets.
Job Description
Responsibilities
- Develop, launch, and manage robust Google Search, Display, and Video campaigns.
- Conduct continuous A/B testing, keyword research, and audience segmentation.
- Analyze performance data and report on campaign KPIs, providing actionable insights for optimization.
- Manage budgets effectively to achieve maximum ROI and meet CPA targets.
Requirements
- 3 years of hands-on experience managing medium to large-scale Google Ads accounts.
- Proven track record of driving significant improvements in performance metrics (CPC, CTR, Conversion Rate).
- Expertise with Google Analytics, Google Tag Manager, and bid strategies.
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
Preferred
- Active Google Ads Certifications (preferred)
