WESTERN CON-AGG

Google Ads & Performance Marketing Specialist

Mesa, AZ (On-site)

$55K/yr – $66K/yrMid Level5+ years expPart time

Posted 5 months ago

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Job Summary

Drive and optimize Google Ads campaigns for multiple verticals and four regional markets, focusing on lead gen and scalable product-feeds.

  • Own end-to-end campaign structure across Search, Performance Max, Local service, and remarketing.
  • Must-have: 5+ years managing high-budget Google Ads for local service leads.
  • Standout: proven ability to scale large product feeds (50k–100k+ SKUs) with Shopping and feed optimization.

Job Description

Responsibilities

  • Plan, build, and manage Google Ads campaigns across multiple verticals, including: Diesel repair; Truck sales; Work body trucks; Equipment rentals; Concrete pump parts & equipment; Landscape supply
  • Manage campaigns targeting four key regional markets: Phoenix; Denver; Seattle; Houston
  • Develop and optimize high-converting landing page funnels for lead generation including: Phone call leads; Quote requests; Service bookings; Equipment inquiries
  • Structure and manage campaigns including: Search campaigns; Performance Max; Local service targeting; Call campaigns; Remarketing
  • Implement and optimize conversion tracking, call tracking, and attribution
  • Continuously improve Quality Score, CPC efficiency, and conversion rates through testing: Ad copy; Keywords; audiences; landing page alignment
  • Manage Google Merchant Center and product feeds for scaling eCommerce campaigns
  • Build and optimize campaigns for 100,000+ SKUs of parts and equipment using: Shopping Ads; Performance Max; Feed optimization
  • Create scalable campaign structures that can expand into additional service markets and product categories

Requirements

  • 5+ years experience managing high budget Google Ads campaigns
  • Proven success in local service lead generation
  • Experience managing large product feeds (50k–100k+ SKUs)
  • Strong understanding of: Google Merchant Center; feed optimization; shopping campaigns; conversion tracking
  • Experience with multi-location ad targeting
  • Strong analytical skills with ability to scale profitable campaigns.