Responsibilities

• Help manage the day-to-day of client’s Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation
• Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
• Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more
• Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
• Help oversee campaign budgets and performance for all paid search advertising channels
• Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels
• Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance

Requirements

• Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)
• Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize
• Analytical and quantitative skills; bias towards data-based decision making
• Excel/Google Sheets experience in data manipulation and analysis
• Experience with Google Analytics (GA4)
• Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements
• Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
• Google Ads
• Google Ads Editor
• Microsoft Ads