Go-to-Market Manager, Consumer Health at NutriXen | City of Industry, CA | $100K/yr – $140K/yr

NutriXen

Go-to-Market Manager, Consumer Health

City of Industry, CA (On-site)

$100K/yr – $140K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the go-to-market and launch engine for NutriXen in the target market, coordinating GTM strategy, pricing, channel health, and cross-functional execution to hit launch and growth goals.

GTM Strategy and Launch: own end-to-end planning from 0 to 1, align with sales, revenue, profit, and market share targets.
Channel and Pricing Ownership: manage price architecture, channel readiness, and ongoing health to drive growth and profitability.

Job Description

Develop complete go-to-market strategies for target markets, including marketing, sales, channel strategy, pricing, cost planning, launch timeline, and cross-functional execution plans.
Conduct in-depth market research on consumer needs, category trends, competitor activity, pricing structure, sales channels, and local market dynamics.
Define localized product positioning and competitive strategy based on target market conditions, consumer pain points, and channel characteristics.
Lead product launch planning and execution from 0 to 1, ensuring products are launched on schedule and aligned with sales, revenue, profit, and market share goals.
Coordinate cross-functional resources across product, R&D, supply chain, marketing, sales, regulatory, and external partners to move launch projects forward efficiently.
Work with local partners and internal teams to support pre-launch readiness, including certification, customs clearance, distribution setup, channel preparation, and launch materials.
Develop pricing strategies and manage price architecture across channels to support sales growth, profitability, and market order.
Monitor and manage channel health, including pricing consistency, channel inventory, channel conflict, unauthorized discounting, and cross-channel price disruption.
Build and optimize product assortment strategy for target sales channels, including hero products, supporting SKUs, channel-specific bundles, and regional product portfolios.
Manage PSI-related planning and inventory coordination to support product availability, launch execution, and channel growth.
Analyze sales performance, channel performance, ROI, pricing effectiveness, inventory status, and key commercial indicators to support data-driven decisions.
Lead regular GTM performance reviews, identify risks and growth opportunities, and continuously optimize launch strategy and execution efficiency.
Track industry trends, consumer demand shifts, competitor movements, and emerging category opportunities to provide actionable growth recommendations.
Take direct ownership of commercial outcomes in the target market, including launch achievement, channel health, pricing discipline, sales growth, and category mindshare.

3+ years of experience in go-to-market strategy, product launch, commercial strategy, channel management, product marketing, or related roles in the target market.
Proven experience successfully leading at least one product launch from 0 to 1.
Strong understanding of target market consumer behavior, channel ecosystem, pricing structure, and relevant compliance or regulatory considerations.
Experience with product roadmap planning, product assortment management, PSI inventory planning, and channel operations.
Strong cross-functional project management skills, with the ability to coordinate internal teams and external partners under tight timelines.
Strong market insight, business judgment, and data analysis ability.
Ability to use English as the primary working language.
Result-oriented, resilient under pressure, and highly effective in communication and stakeholder management.

Experience in consumer health, dietary supplements, functional foods, food and beverage, or related CPG categories.
Experience working with e-commerce, retail, distributor, marketplace, or omnichannel sales models.
Familiarity with Amazon, TikTok Shop, DTC, retail distribution, or regional channel expansion is a plus.
Experience managing pricing systems, channel conflict, launch readiness, and post-launch performance optimization.