Go-To-Market Lead

Atlanta, GA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

You will own the outbound growth engine, content creation, and CRM-enabled prospecting across paid and organic channels, owning experiments, demos, and channel attribution.

  • Own the outbound engine and email experiments
  • Publish blogs, pages, and case studies
  • Manage CRM, demos, and lead routing

Job Description

Responsibilities

  • Run and tune our AI-powered outbound: daily loops where our own product finds prospects and drafts personalized emails. Test angles, audiences, and messaging, then scale what works.
  • Write and publish: blog posts, use-case pages, case studies, comparison pages against the big enterprise tools, and landing pages for the niches we sell into.
  • Own the website, its copy, and its design.
  • Spend a significant monthly budget across paid ads, creator sponsorships, and events, and defend every dollar of it.
  • Track which channel every lead came from and what it cost.
  • Create content and post regularly on our own social profiles.
  • Book qualified prospects into demos.
  • Manage and automate our CRM.
  • (No further items)

Requirements

  • 1 to 2 years in growth, demand gen, marketing, or sales development, where you personally ran campaigns and owned their results.
  • You've run cold outbound before: email sequences, tools like Apollo, and the deliverability basics that come with them.
  • Experience with paid media, like Google Ads or influencer marketing.
  • You check the numbers before and after every experiment.
  • A clear, concise writer.
  • You've started, built, or run something on your own, at work or outside it.
  • You use AI tools daily. We run the company on Claude, including the outbound engine you'll operate.

Preferred

  • Early-stage startup experience.
  • Experience selling to mid-market tech companies.
  • Comfortable with CRMs and automating them.
  • SEO or content marketing background.
  • You've run events, meetups, or webinars.

Benefits

  • healthcare included, optional dental, free coffee, snacks, and lunches
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PitchGhost

PitchGhost is a direct-response marketing tool for businesses to discover and engage with their ideal target customers.

Founded in 2023
Atlanta, Georgia, USA
1 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.1K
Monthly Google Ads Budget
$66

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Team Size
1 (100% of company)
Marketing Roles Posted (Last 30 Days)
1