Go-to-Market & Growth Strategy Lead

Tukwila, WA (On-site)

$160K/yr – $225K/yrSenior Level10+ years expFull time

Posted 3 days ago

Job Summary

Own go-to-market strategy, market intelligence, and business-case development for Avalanche technologies, bridging customer discovery with technical solutioning, pricing, and growth planning.

  • Lead market research, business-case framing, and executive-ready commercialization recommendations.
  • Coordinate customer discovery with R&D, product, and finance to shape solutions and go-to-market decisions.

Job Description

Responsibilities

  • GTM Strategy, Market Intelligence, and Business Cases Support the definition and activation of go-to-market strategies for Avalanche technologies, including priority use cases, market segments, target accounts, key buyers, acquisition pathways, route-to-market, partner strategy, and commercialization sequencing. Conduct federal and commercial market research, market sizing, customer and competitor analysis, policy and budget analysis, and pricing research to identify attractive markets and synchronize growth activities. Build decision-grade business cases and financial models for new products, services, partnerships, demonstrations, and programs, including revenue, margin, cost, pricing, capital requirements, unit economics, ROI, NPV, and sensitivity or scenario analyses. Translate market evidence and customer demand into clear recommendations for R&D priorities, product roadmaps, investment decisions, make-buy-partner choices, and commercialization plans. Develop market theses, growth plans, account strategies, and executive decision materials that connect long-term company strategy to near-term actions and measurable outcomes. Evaluate alternative commercialization and business-model pathways and recommend the path that best balances speed, capital efficiency, risk, and long-term value. Customer Discovery and Technical Solutioning Serve as a bridge between customers, business development, finance, regulatory, and Avalanche's science & engineering teams during early-stage engagements. Translate customer mission needs, performance objectives, interfaces, constraints, schedules, budgets, and acquisition requirements into clear internal requirements, assumptions, trade studies, and decision points. Collaborate with scientists and engineers to investigate feasibility, assess technical approaches, identify development gaps and risks, and formulate solutions for government customers, commercial prime contractors, and strategic partners. Develop and communicate recommended solution concepts, configurations, development plans, prototyping, demonstrations, trials/pilots, and proof-of-capability activities, clearly distinguishing current capability from proposed development and future commitments. Capture customer feedback, technical observations, and competitive insights and convert them into actionable inputs for product development, R&D, positioning, and pursuit strategy. Conduct structured customer-discovery efforts that test market hypotheses, quantify customer value, validate willingness to pay, and identify barriers to adoption or deployment. Synthesize customer, technical, regulatory, competitive, and financial evidence into executive-ready commercialization recommendations and investment decisions. Pricing, Commercial Structuring, and Growth Decisions - Support pricing and negotiation activities by integrating business-case assumptions, technical inputs, cost and schedule estimates, bases of estimate, risk positions, and expected value with finance and technical teams. - Develop pricing architectures, deal economics, revenue models, and scenario analyses for products, services, demonstrations, licensing structures, and strategic partnerships. - Assess capital requirements, development funding needs, production economics, and commercialization risk to support internal investment decisions and external negotiations. - Provide market, technical, and financial analysis to business development and capture teams for customer engagements, pricing decisions, teaming discussions, and pursuit strategies.

Requirements

  • 10+ years of experience in defense, space, or energy growth strategy, management consulting, technical business development, or a related role in a technology sector.
  • Bachelor's degree in engineering, science, economics, finance, business, or a related field.
  • Demonstrated ability to take ambiguous technical or market opportunities from initial hypothesis through research, customer discovery, business case, financial model, solution narrative, proposal, and executable plan.
  • Very strong financial and analytical skills, including market sizing, pricing, revenue and margin modeling, unit economics, ROI, scenario analysis, and clear presentation of assumptions and sensitivities.
  • Demonstrated ability to translate customer needs into technical solution concepts in collaboration with scientists and engineers and explain complex technologies to executive and non-technical audiences.
  • Demonstrated experience building decision-grade business cases, investment models, market-entry analyses, or commercialization plans for complex hardware, energy, aerospace, defense, or other deep-technology products.
  • Ability to independently structure ambiguous analytical problems, identify the critical assumptions and data needed to resolve them, and communicate recommendations clearly to executive and technical stakeholders.
  • Startup “builder” mindset: comfortable moving between strategy and execution, creating new processes, working through ambiguity, and managing multiple high-priority workstreams.
  • Ability to obtain and maintain a TS/SCI clearance.

Preferred

  • MBA, advanced technical degree, or equivalent experience.
  • Direct experience with fusion, nuclear, isotopes, radiation systems, high-voltage tech, semiconductors, aerospace, defense tech, or an adjacent deep-technology sector.
  • Experience working with the DoW, DOE, NNSA, NASA, Intelligence Community, national laboratories, or regulated commercial customers.
  • Experience evaluating business models for capital-intensive or regulated technologies, including product, service, licensing, infrastructure, or public-private partnership models.
  • Experience supporting corporate strategy, strategic finance, management consulting, investment analysis, or new-venture commercialization in an R&D-intensive company.
  • Experience developing cost and schedule estimates, bases of estimate, pricing strategies, and price-to-win analyses for proposals.
  • Working knowledge of nuclear or fusion regulatory frameworks.
  • Experience with CRM software, business-intelligence, financial-modeling, and data-visualization tools.
  • Active DoW security clearance.

Benefits

  • Excellent medical, dental and vision benefits.
  • 10 paid holidays and company-wide December holiday break.
  • Generous paid vacation and sick time.
  • Small, tight-knit team with low barriers to action.
  • Exposure to a wide variety of problems for unparalleled, hands-on professional growth.
  • Meaningful equity in the form of stock options.
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Avalanche Energy

Avalanche is a VC-backed, compact fusion energy start-up based in Seattle, WA. We are designing, building, testing and iterating our fusion machines to supply services for the emerging neutron markets and for rapidly scalable, remote power needs.

Founded in 2018
Seattle, Washington, USA
61 employees (1 in marketing)

Salaries

Posted range

$160K/yr – $225K/yr

Taken straight from the job posting.

See all Avalanche Energy salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$84M
Last Raise
$29M
Series Unknown

Funding History

  • Feb 2026
    Series Unknown • $29M
  • Jul 2025
    Grant • $10M
  • Apr 2023
    Series A • $40M

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Monthly Visitors
9.6K

Headcount Trend

Current headcount: ~61

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Go-to-Market & Growth Strategy Lead

Avalanche Energy · Tukwila, WA · On-site