Responsibilities\n- Develop and execute the global e-commerce strategy across all digital sales channels\n- Lead P&L ownership for global online business performance\n- Drive revenue growth through DTC (Direct-to-Consumer), marketplaces, and partner platforms\n- Oversee website optimization, UX/UI improvements, and conversion rate optimization (CRO)\n- Lead global digital marketing initiatives including SEO, SEM, paid media, and affiliate marketing\n- Build and manage cross-functional teams across merchandising, operations, analytics, and technology\n- Establish data-driven decision-making frameworks using analytics and customer insights\n- Collaborate with supply chain, logistics, and fulfillment teams to ensure seamless order delivery\n- Expand international e-commerce presence and localize strategies by region\n- Identify and implement new digital commerce technologies and platforms