Global Vice President of E-Commerce at BMW Games | USA

Global Vice President of E-Commerce

USA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale BMW Games global e-commerce engine across DTC, marketplaces, and international markets with data-driven growth and cross-functional leadership.

Ownership: Global e-commerce strategy, P&L, and cross-functional team leadership across merchandising, ops, analytics, and tech.
Channels/Markets: DTC, marketplaces, partner platforms, and regional localization to lift international revenue.
Decision framework: analytics-driven decisions on CRO, marketing mix, and platform tech to improve conversion and customer acquisition.

Job Description

Responsibilities

Develop and execute the global e-commerce strategy across all digital sales channels
Lead P&L ownership for global online business performance
Drive revenue growth through DTC, marketplaces, and partner platforms
Oversee website optimization, UX/UI improvements, and conversion rate optimization
Lead global digital marketing initiatives including SEO, SEM, paid media, and affiliate marketing
Build and manage cross-functional teams across merchandising, operations, analytics, and technology
Establish data-driven decision-making frameworks using analytics and customer insights
Collaborate with supply chain, logistics, and fulfillment teams to ensure seamless order delivery
Expand international e-commerce presence and localize strategies by region
Identify and implement new digital commerce technologies and platforms

Requirements

Bachelor’s degree in Business, Marketing, Information Systems, or related field (MBA preferred)
15+ years of experience in e-commerce, digital retail, or omnichannel commerce
5+ years in senior leadership or executive-level roles
Proven track record of scaling global online revenue and managing large P&L
Strong experience with platforms such as Shopify, Magento, Salesforce Commerce Cloud, or similar
Deep understanding of digital marketing, performance analytics, and customer acquisition strategies
Experience operating in multi-country or global markets

Preferred