Responsibilities

• Identify appropriate sources of market intelligence and apply analytics to make clear, data-based decisions
• Interface with physicians and broad international customer base to identify market trends and unmet clinical needs for the treatment of neurovascular disease
• Translate customer needs into product design requirements to develop differentiated product concepts
• Closely collaborate with R&D to provide customer insights during the product development cycle
• Build collaboration with cross-functional partners including regulatory, clinical affairs, professional and commercial education, supply chain and sales team to ensure seamless product commercial readiness
• Collaborate with global marketing partners to communicate product portfolio updates, understand local customer needs and coordinate product launches
• Identify appropriate market opportunities through synthesis of sound segmentation, targeting and positioning strategies and sales collateral

Requirements

• Bachelor’s degree required
• MBA or equivalent strongly preferred
• Three years of marketing or related experience with at least two years of marketing experience in the medical device sector
• Ability to construct global market models to estimate project value and select optimal projects amongst alternatives
• General understanding of basic financial metrics including NPV, Gross Profit, P&L statements and basic accounting
• Development of sales assets and collateral to articulate brand positioning and value proposition
• Co-development of commercial education plans to communicate product strategy to sales team
• Synthesis of customer requirements through qualitative and quantitative market research methods
• Ability to effectively communicate with customers (physicians) and internal stakeholders with demonstrated presentation skills
• Ability to champion product concepts and promote change through indirect influence

Preferred

• Neurovascular experience strongly preferred
• Proficient in the application of generative AI models to enhance Marketing efficiency and effectiveness
• Experience with vascular medical devices
• Experience in development of full Net Present Value valuation models
• General working knowledge of quantitative marketing research tools including conjoint, NPS, max diff among others
• Global product launch experience

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year