Responsibilities

• Own and evolve EPAM’s global organic social media strategy, with a primary focus on B2B (LinkedIn) and secondary focus on B2C/Talent (Facebook, Instagram)
• Audit the end‑to‑end social ecosystem to identify what’s working, what should be retired, and what opportunities are currently missed
• Develop and scale executive and employee (DIY/ambassador) social content strategies, including executive ghostwriting and advocacy enablement
• Act as a strategic advisor to stakeholders, coaching teams on social best practices and pushing back diplomatically using data and platform insights
• Partner cross‑functionally with Content, Brand/Creative, Talent Marketing, Events, Performance Marketing, and Analytics to align social storytelling with broader campaigns and priorities
• Optimize organic content performance using engagement‑focused metrics and platform‑specific best practices
• Enable regional social teams through COE standards, guidelines, and education
• Support live and event‑based social coverage at key industry events

Requirements

• 10+ years in B2B IT services marketing with demonstrated success scaling and evolving global organic social media programs (non‑negotiable)
• Deep expertise in organic social media, particularly LinkedIn, including algorithm behavior and platform best practices
• Proven experience developing executive thought leadership and personal/DIY social content
• Strong social‑first writing and storytelling skills, adaptable by platform and audience
• Data‑literate mindset with experience using analytics to drive decisions (engagement, attribution, sentiment — not impressions)
• Experience working in small, high‑performing, resource‑constrained teams
• Strong stakeholder management and influence skills, including comfort advising senior leaders and executives
• Familiarity with social and analytics tools such as Hootsuite, Brandwatch, Google Analytics, BigQuery, Looker, and UTM frameworks
• Expected travel of ~10–15% for key industry events and on‑site social coverage

Nice to Have

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program