Responsibilities

• Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry
• Social Insights Generation: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity
• Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms
• Category Analysis: Alongside traditional Insights team, monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics
• Traditional Media/PR Tracking: Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools
• Cross-Functional Collaboration: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners
• Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders
• Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements
• Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies

Requirements

• Bachelor’s degree in marketing, communications, data analytics, or related field
• Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)
• Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater)
• Strong data interpretation and visualization skills
• Experience with advertising and creative campaign measurement
• Strong analytical and critical-thinking abilities
• Strong storytelling and presentation skills with C-Suite level stakeholders
• Deep fluency in today’s culture and shifting media behaviors
• Ability to communicate data-driven insights
• Curiosity and adaptability to navigate fast-evolving digital landscape

Benefits

• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs