Global Product Marketing Manager – Surgery at GE HealthCare | Salt Lake City, UT | $116K/yr – $174K/yr

GE HealthCare

Global Product Marketing Manager – Surgery

Salt Lake City, UT (On-site)

$116K/yr – $174K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own global product marketing from positioning to launch, aligning with regional teams and clinical evidence to drive adoption and differentiation.

Product positioning and messaging across segments with regional adaptations and evidence-driven claims.
Launch planning, cross-functional delivery, and success metrics across websites, collateral, presentations, and digital channels.
Competitive intelligence, sales tools, and training to enable differentiation and adoption.

Job Description

Develop distinctive product positioning that clearly articulates value to different customer segments
Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value
Ensure consistent positioning across all customer touchpoints and marketing materials
Adapt core messaging for regional markets while maintaining global brand consistency
Design and manage New Product Introductions at global events (internally & externally) & support major regional events
Design comprehensive go-to-market strategies for new product launches and major releases
Coordinate cross-functional launch activities including training, events, and marketing campaigns
Develop launch timelines and success metrics to measure effectiveness

GE HealthCare

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform.With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world.We embrace a culture of respect, transparency, integrity and diversity and we work to create a world where healthcare has no limits.

Founded in 1997

Chicago Ridge, Illinois, USA

59K employees (2,550 in marketing)

www.gehealthcare.com