Responsibilities

• Co-develop and drive the 3–5 year global portfolio marketing strategy for Parameters & Consumables, aligning with enterprise growth priorities.
• Act as a strategic advisor to Product Management, R&D, and Commercial leaders by providing data-driven market perspectives and growth opportunities.
• Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify and prioritize white space opportunities, adjacent markets, and new business models .
• Own and lead core upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning .
• Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
• Monitor competitive dynamics, clinical trends, and regulatory shifts to proactively adjust portfolio strategy.
• Ensure alignment of upstream strategy with downstream execution across regions. Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
• Lead NPI go-to-market strategy , including launch readiness, LHRA development, and integrated marketing programs to drive adoption and market penetration.
• Integrate market research and voice-of-customer insights to inform and influence pricing strategies that drive lifecycle value, margin expansion, and sustained profitability.
• Develop and drive end-to-end commercialization playbooks , ensuring consistency and scalability across regions while enabling local market activation.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred).
• 8+ years of progressive experience in product marketing, product management, or strategy; 5+ years in healthcare/medtech strongly preferred .
• Demonstrated success operating at a strategic level , influencing senior stakeholders and driving enterprise initiatives.
• Deep demonstrated expertise in upstream marketing disciplines , including: market segmentation & targeting, value proposition & claims development, pricing & portfolio strategy, new product commercialization
• Proven ability to translate insights into growth strategies that deliver measurable business impact.
• Proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.
• Strong track record of working in a global, matrixed organization with cross-functional leadership.
• Strong presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders throughout different levels of within the business to energize, develop, build rapport, and influence.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.