Responsibilities

• Develop new product launch concepts to drive category growth globally.
• Create compelling positioning and stories that satisfy white space in Paula’s Choice’s portfolio and is innovative in the marketplace to drive growth.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
• Analyze the potential of new products, making recommendations based on sales and profit analysis.
• Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, and prepare presentation/updates at stage gate.
• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
• Development and presentation of strategies to senior management.
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.

Requirements

• Bachelor’s Degree required, MBA preferred.
• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of NPL process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.

Preferred

• Skincare product marketing and development experience
• Global marketing experience