Responsibilities

• Develop and own the product marketing strategy: positioning, messaging, value proposition, go-to-market plans, and overall roadmap for related products and features.
• Translate market insights, advertiser pain points, and content/creative trends into a coherent product marketing strategy that drives adoption, monetization, and growth of content ads.
• Partner cross-functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing teams to align priorities, define product requirements, and ensure seamless execution of launches and campaigns.
• Act as a strategic thought leader and evangelist — both internally and externally — articulating the vision for your product domain, staying ahead of industry and ad-tech trends, and influencing senior stakeholders.
• Develop go-to-market campaigns, enablement materials, sales and advertiser collateral, and thought leadership that clearly communicate the value of product formats to advertisers and clients.
• Define and track key performance indicators (KPIs) and OKRs — e.g. adoption rates, revenue growth, creative/ads performance metrics, ROI — and iterate strategy based on performance and feedback.
• Build and maintain high-level relationships with advertisers, agencies, and key clients to understand needs, gather feedback, and shape future roadmap.