Global Paid Media Specialist

Indiana, PA (On-site)

$75K/yr – $90K/yrSenior Level3+ years expFull time

Posted 20 hrs ago

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Job Summary

Own global paid media strategy and multi-country campaigns, from planning to optimization, across Google, Meta, and additional channels, with localization, tracking, budget allocation, and ongoing experimentation.

Own global campaign strategy and execution across markets
Lead localization, tracking, and attribution setup
Drive performance through testing and optimization with CRO collaboration

Job Description

Responsibilities

Global Campaign Paid Media Strategy & Execution
Plan, ship, and manage multi-country campaigns via agency partners across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Additional relevant paid channels as needed
Develop localized campaign structures aligned to regional goals and metrics
Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
Manage budget allocation across markets based on performance and growth opportunity
Performance Optimization & Scaling

Requirements

3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
Experience managing multi-country or international campaigns
Advanced proficiency in:
Google Ads
Meta Ads
Influencer Ads/Whitelisting
Strong knowledge of:
Google Analytics 4
Google Tag Manager
Meta

Preferred

Experience in multi-location or international media/marketing agency
Familiarity with CRM integrations, campaign processes, and conversion tracking
Experience scaling performance campaigns internationally
Gaia subscribers strongly preferred
Strategic thinker with execution excellence
Strong QA discipline and attention to detail
Performance-driven mindset
Proactive problem solver
Comfortable managing multiple markets and budgets simultaneously
Strong time, stakeholder, and budget management skills

Benefits

on-site gym
a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth
on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance