Global Paid Media Specialist at Realwings LLC | Indiana, PA | $75K/yr – $90K/yr

Realwings LLC

Global Paid Media Specialist

Indiana, PA (On-site)

$75K/yr – $90K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own global paid media strategy and multi-country execution across Google, Meta, and other channels, with localization and strict tracking. Drive budget allocation, performance optimization, and structured testing, while partnering with agencies and CRO teams to tailor messaging and improve key metrics.

Global Campaign Strategy: plan and ship multi-country campaigns with agency partners
Localization & Measurement: oversee language Locales and GA4/GTM tracking for regional alignment
Testing & Optimization: lead landing pages, creative, and audience tests to lift CTR, CPA, ROAS, and LTV

Job Description

Responsibilities overview for global paid media led by multi-country strategy with agency partnerships, localization, tracking, and rigorous optimization.

Global Campaign Paid Media Strategy & Execution
Plan, ship, and manage multi-country campaigns via agency partners across: Google Ads (Search, Display, Performance Max, YouTube); Meta Ads (Facebook & Instagram); Additional relevant paid channels as needed
Develop localized campaign structures aligned to regional goals and metrics
Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
Manage budget allocation across markets based on performance and growth opportunity
Performance Optimization & Scaling
Monitor daily performance across global accounts and proactively optimize toward: CTR; Conversion Rate; CPA; ROAS; LTV
Serve as the strategist for structured A/B testing across: Creative; Landing pages (in collaboration with CRO/web team); Audience segmentation

Requirements

3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
Experience managing multi-country or international campaigns
Advanced proficiency in: Google Ads; Meta Ads; Influencer Ads/Whitelisting
Strong knowledge of: Google Analytics 4; Google Tag Manager; Meta; Online Media overall; Conversion tracking and attribution modeling
Experience managing monthly budgets of $500K+ (or relevant global scale)
Strong Excel/Google Sheets capabilities
Multilingual proficiency: Professional working proficiency in French, German, and Spanish
Strong analytical and strategic thinking skills
Excellent written communication skills for multilingual ad copy oversight

Preferred

Experience in multi-location or international media/marketing agency
Familiarity with CRM integrations, campaign processes, and conversion tracking
Experience scaling performance campaigns internationally

Benefits

on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance