Global Marketing Strategist

USA (Remote)

$43/hr – $52/hrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive global marketing strategy for partner ecosystems and direct sales, owning multi-region campaigns and budget.

  • Own global marketing strategy, campaigns and demand programs targeting partners and end customers.
  • Must-have: 5 to 7 years of global marketing experience.
  • Standout: Budget ownership and ROI focus across multi-region programs.

Job Description

Responsibilities
  • Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers.
  • Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
  • Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
  • Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders.
  • Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
  • Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
  • Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth.
Requirements
  • Typically requires 5 to 7 years of global marketing experience
  • Minimum 3 years of experience in strategic marketing plan creation
  • Experience developing muti-tactic campaigns for multi region execution utilising digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
  • Experience in developing marketing plans both to and through channel ecosystem partners.
  • Experience working in the IT channel with partners, preferably in a distributor.
  • Team player, with strong interpersonal service skills
  • Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
  • Strong writing, presentation and communication skills
  • Proficient in Microsoft Office products
Preferred
    Benefits
    • Medical, Dental, Vision Insurance
    • 401k, With Matching Contributions
    • Short-Term/Long-Term Disability Insurance
    • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
    • Paid Time Off (including sick, holiday, vacation, etc.)
    • Tuition Reimbursement
    • Growth Opportunities
    • And more!
    Arrow Electronics logo

    Arrow Electronics

    3.8 Glassdoor

    Arrow Electronics (NYSE:ARW) guides innovation forward for thousands of leading technology manufacturers and service providers. With 2024 sales of $27.9 billion, Arrow develops technology solutions that help improve business and daily life.Our broad portfolio that spans the entire technology landscape, helps customers design, distribute and deploy forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at arrow.com.Are you thinking Five Years Out? Join us at careers.arrow.com.

    Founded in 1935
    Englewood, Colorado, USA
    22K employees (947 in marketing)
    70% recommend to a friend
    78% CEO approval

    Traffic Signals

    Monthly Visitors
    1M
    Monthly Google Ads Budget
    $141.7K
    Traffic Source Mix
    Search
    44.5%
    Direct
    40.2%
    Referral
    11.6%
    Social
    2.1%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~21.5K

    Marketing Team

    Marketing Team Size
    820 (4% of company)
    Median Career Experience
    17 years
    Median Tenure
    7.2 years
    Marketing Roles Posted (Last 30 Days)
    4

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