Head of Marketing
Lost Media
USA (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
3 hrs ago
Global Marketing Segment Manager
USA (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 3 months ago
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Job Summary
Drive end-to-end marketing for the Infrastructure segment, leading campaigns and growth initiatives with global collaboration.
- Own end-to-end campaign development and performance analysis for the Infrastructure segment.
- Must-have: 6â10 years in segment marketing with digital strategy experience.
- Standout: Global crossâfunctional collaboration with regional teams and product managers.
Job Description
Responsibilities
- Campaign Development and Management: Design, implement, and manage targeted marketing campaigns that align with business objectives and drive growth in the Infrastructure segment.
- Campaign Development and Management: Monitor and analyze campaign performance, making data-driven adjustments to optimize results and maximize impact.
- Annual Marketing Planning: Develop and execute annual marketing plans with a strong emphasis on digital marketing strategies specifically for the Infrastructure segment.
- Annual Marketing Planning: Collaborate with cross-functional teams to ensure alignment with overall business goals and segment-specific initiatives.
- Growth Strategy Development: Identify market opportunities and trends within the Infrastructure segment to inform strategic marketing initiatives.
- Growth Strategy Development: Develop and implement strategies to enhance market penetration and drive revenue growth in the Infrastructure sector.
- Communication Skills: Create compelling marketing content, including written materials, presentations, and digital assets that resonate with the Infrastructure audience.
- Communication Skills: Communicate effectively with internal and external stakeholders, ensuring clarity and alignment on marketing initiatives.
- Organization and Project Management: Maintain organized project timelines and budgets, ensuring all marketing activities are executed on schedule and within budget.
- Organization and Project Management: Prioritize tasks effectively to manage multiple projects simultaneously.
Requirements
- Bachelorâs degree in Marketing, Business, Communications, or a related field; a Masterâs degree or MBA is preferred but not required.
- 6-10 years of experience in marketing, with a focus on segment marketing and digital strategies, preferably within the coatings or infrastructure industries.
- Proven track record of successful campaign development and management, with a demonstrated ability to drive growth in key segments.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Self-starter with a proactive approach to problem-solving and project management.
- Ability to work collaboratively in a global team environment.
- Ability to travel globally.
- U.S. Citizens, Green Card holders, and political asylees or refugees are eligible to apply.
Nice To Have
- Masterâs degree or MBA is preferred but not required.
Benefits
- Our employee benefits programs are designed to support the health and well-being of our employees.
- Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
PPG Industries
Spatial Network Solutions provides software and software configuration, customization and integration services for utilities throughout North America.
Headcount Trend
Current headcount: ~479
