Global Marketing Communications Manager at Garlock Family of Companies | Palmyra, NY | $110K/yr – $178K/yr

Garlock Family of Companies

Global Marketing Communications Manager

Palmyra, NY (Hybrid)

$110K/yr – $178K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Lead global messaging and content governance to drive scalable campaigns across regions with shared KPIs and centralized assets.

Own global messaging framework and content governance to eliminate duplication and ensure brand alignment.
Lead globally aligned campaigns with clear objectives, audiences, and success metrics, enabling local activation.
Partner with regional teams and analytics to measure impact, optimize messaging, content, and campaign effectiveness.

Job Description

Define and maintain global messaging frameworks and value propositions aligned to target markets and growth opportunities
Translate customer needs, market insights, and VOC into clear, differentiated messaging
Ensure consistency in messaging, tone, and positioning across all regions and channels
Develop and lead globally aligned marketing campaigns tied to strategic growth priorities
Define campaign objectives, target audiences, and success metrics
Partner with regional teams to enable local execution and activation of global campaigns
Ensure alignment between campaign strategy and sales priorities
Define the global content strategy, including what content is created centrally vs. regionally
Develop scalable, modular content frameworks (campaign assets, case studies, sales tools, etc.)
Establish governance to eliminate duplication and improve content efficiency across regions

Ensure all content aligns with global messaging and brand standards
Partner with the Global Digital Experience Manager to execute campaigns through marketing automation platforms
Define requirements for campaign workflows, lead nurturing, and audience segmentation
Ensure alignment between content, campaigns, and digital execution
Support development of lead generation and nurturing strategies tied to campaign objectives
Define KPIs to measure campaign effectiveness, engagement, and contribution to pipeline
Track and evaluate campaign performance in partnership with digital and analytics teams
Use insights to continuously improve messaging, content, and campaign strategy
Act as the central point of coordination for global marketing communications
Enable regions with tools, templates, and guidance for consistent execution

Master’s degree in Marketing, Business, Communications, or related field, or equivalent combination of advanced education and progressively responsible experience
8+ years of experience in marketing communications, campaign management, or content strategy
Proven experience developing and executing integrated marketing campaigns in a B2B environment
Strong experience in messaging development, content strategy, and campaign orchestration
Familiarity with marketing automation and digital campaign execution
Experience working in a global or multi-region organization
Strong collaboration and stakeholder management skills
Analytical mindset with the ability to connect marketing activities to business outcomes
Excellent communication skills with the ability to translate complex concepts into clear messaging

Experience in industrial, manufacturing, or technical B2B markets
Experience building or scaling global marketing frameworks and processes
Exposure to product marketing, VOC programs, or market segmentation work

Enpro offers a range of benefits including, but not limited to medical, dental, vision, life, 401(k) matching, and other supplemental insurance options.

Garlock Family of Companies

Garlock provides solutions that seal the most demanding fluid-handling equipment and processes, with more than 100,000 sealing solutions for a diverse range of industries world-wide:•Chemical Processing•Food & Beverage/Brewing & Bottling•Lithium•Semiconductor•Mining•Nuclear•Oil & Gas•Pharmaceuticals•Power Generation•Primary Metals•Pulp & Paper•Water/Waste WaterGarlock is part of Enpro Industries. The companies in the Garlock family feature a distributor network covering 75 countries, employ more than 1,900 workers in 16 global operations and operate total of 12 manufacturing facilities to produce the broadest range of fluid sealing products specifically for industrial applications. Garlock also operates the most extensive testing facilities in the industry.Leaders in Sealing Solutions Since 1887The year was 1886 when Olin J. Garlock devised a better way to seal piston rods in industrial steam engines. First established in 1887 in Port Gibson, New York, the Garlock Packing Company relocated to Palmyra, NY, in 1889. By the early 1900s, Mr. Garlock’s company began establishing facilities at Garlock's current world headquarters.

Palmyra, New York, USA

716 employees (26 in marketing)

www.garlock.com