Responsibilities

• Translate financial services and insurance (FSI) business priorities into focused integrated campaign strategies aligned to EPAM’s strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting
• Define campaign strategy including audience segmentation, priority personas, messaging, positioning, channel mix and primary journey focus across awareness, consideration or intent
• Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints
• Manage the integrated campaign brief as the central source of truth for campaign execution
• Partner with industry GTM, content, digital, field marketing, partner marketing, sales, business development and Center of Excellence teams to deliver coordinated campaigns
• Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement
• Track and optimize campaign performance using account engagement, marketing and sales qualified lead progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and return on investment metrics
• Partner with sales and business development teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities
• Leverage marketing technology, AI tools and analytics to improve campaign performance and operational efficiency
• Capture campaign learnings and recommendations to improve repeatability, scalability and future campaign performance

Requirements

• Degree in marketing, project management, business, communications or a related field
• Six to eight years of experience in business-to-business (B2B) marketing, integrated campaigns, demand generation, industry marketing or GTM strategy (preferably to FSI organizations including banking, capital markets, insurance, payments, wealth management or fintech)
• Proven experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, professional services, digital transformation or enterprise software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation
• Clear communication and cross-functional collaboration skills
• Analytical mindset with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign impact
• Understanding of industry priorities including banking modernization, insurance transformation, AI and data adoption, cloud and core modernization, customer experience and personalization, risk, compliance and operational resilience
• Ability to connect EPAM’s engineering, consulting, data, AI and digital transformation capabilities to FSI business outcomes
• Experience with marketing automation, CRM, reporting, account-based marketing (ABM) and campaign management platforms

Preferred

• Familiarity with Demandbase, Marketo, Microsoft Dynamics, Workfront, Wrike, Jasper or similar technologies
• Experience working in a global matrixed organization

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year