Responsibilities

• Support the long-term creative vision & develop demand creation tactics for New Balance’s Global Running category.
• Aid in delivering seasonal and yearly marketing plans through Go-to – Market process including sell in and sell through deliverables.
• Development of creative campaigns, aligned to consumer journey needs, that drive demand for Global Running. Including agency briefing, outlining deliverables, and ensuring all creative meets brand standards.
• Develop and execute global productions with running athletes and ambassadors. Pre-production details, on set direction and post-production follow through (including styling, regional communication, shot list development, on set creative direction and post production agency feedback.)
• Partner with Global Product, Global & Regional Merchandising, and Regional Marketing leads on category growth goals and the support of all commercial product.  
• Support in cross channel and regional communication ensuring all deliverables are updated in Asana and regional playbooks are created and deliverables.

Requirements

• 5+ years of progressive experience working within marketing and related functions; experience working through the creative briefing process
• Strong understanding of “Go-To-Market” process, developing strategies for sell-in and carrying through to consumer in sell through in sports industry or other industry.
• Exceptional project management, team mentality and cross functional communication is non-negotiable.
• Experience and interest in progressing styling and creative vision for running by utilizing consumer trends and competitive research.
• Track record of meeting all deadlines is required.
• Experience working across relevant sport and culture markets.
• Excellent interpersonal, organizational, verbal and written presentation skills. Experience developing PowerPoint presentations for global and leadership communications.

Benefits

• New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
• We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
• You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
• Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
• Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
• Flexible Work Schedule
• Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.