Responsibilities

• Own and evolve the global influencer and creator strategy across Culture Kings and 1P brands
• Define a scalable global framework for influencer partnerships, including tiering, talent segmentation, and investment strategy
• Ensure alignment between brand storytelling, cultural relevance, and commercial outcomes
• Partner with regional teams (ANZ & U.S.) to balance global strategy with local market needs
• Lead end-to-end management of paid and organic creator partnerships
• Source, onboard, and manage creators, tastemakers, athletes, and artists aligned to brand and audience
• Negotiate contracts, usage rights, deliverables, and performance expectations
• Oversee briefing, content approvals, publishing, and compliance
• Drive always-on and campaign-based creator activations across product drops, collaborations, and cultural moments
• Own and scale affiliate marketing programs across TikTok Shop and other paid social platforms