Responsibilities

• Run the campaigns program to meet regional goals and capture market opportunity.
• Shape local campaign themes, messaging, assets, and calls-to-action, working with US Marketing, Sales, and external experts.
• Execute an integrated mix of tactics — events, roundtables, email, webinars, social, SEO/SEM — to hit regional campaign goals.
• Liaise with local sales, product, and external experts to execute marketing priorities and programs.
• Track results, manage lead qualification, and own the handover process to Inside Sales.
• Influence deals in the active pipeline through ongoing marketing activity and help accelerate pipeline velocity to speed deal closure.
• Deliver timely, accurate reporting and dashboards using Marketo and Salesforce.
• Monitor and improve the quality and completeness of customer data in Clearwater Analytics databases.

Requirements

• Bachelor's degree in Marketing, Business, or Communications.
• 3+ years of B2B field marketing and demand generation experience, particularly lead generation, nurturing, campaign execution, and measurement.
• Hands-on experience with marketing automation platforms (Marketo or similar) and CRM systems; SFDC experience a plus.
• Experience across market research/analytics, strategic planning, campaign development, budget management, events, email/nurturing, digital, and social/SEO/SEM.

Benefits

• For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits.