Global Innovation Brand Manager, Holistic Health

Bridgewater, NJ (Unknown)

$135K/yr – $145K/yrSenior Level5+ years exp

Posted 6 days ago

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Job Summary

Own and optimize international innovation and renovation initiatives across platforms, coordinating with US teams and partners to drive pipeline prioritization, project execution, and commercialization while ensuring timely delivery and alignment with brand strategy.

  • Manage performance tracking and distributor performance insights
  • Collaborate with distributors and cross-functional partners to build global innovation plans
  • Lead stage-gate execution and post-launch optimization across markets

Job Description

Responsibilities

  • Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity) highlighting distributor performance
  • Deep collaboration with distribution partners to build business plans for innovation
  • Develop a deep knowledge of actionable insights in key markets to inform pipeline prioritization and renovation decisions
  • Look for efficiencies across markets on innovations to serve as many geographies as possible
  • Monitor competitive landscape, innovation pipelines & performance, and category shifts in key markets
  • Support post-launch tracking and optimization recommendations
  • Build executive-ready reports and dashboards for leadership updates
  • Lead renovation initiatives (formula, claims, packaging updates, flavor extensions) leveraging US work to extend across brands for international markets
  • Drive execution of innovation projects through stage-gate process (brief development launch readiness) built upon US base where possible and stand alone where cases are robust enough
  • Partner with US brand, insights, digital, R&D, medical, regulatory, packaging, and operations on product development decisions

Requirements

  • 5+ years of brand management for a CPG Food, CPG Personal Product or OTC brand, International experience
  • Functional Skills: strong analytical skills, with the ability to translate market dynamics into actionable tactics,
  • Hands-on experience working with market, consumer and distributor data, with the ability to translate insights into clear “where to play / how to win” decisions and identify international white space opportunities.
  • Strategic Skills: Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights, ability to operate in a multi-cultural, international environment with diverse partners.
  • Strong proficiency in Excel, PowerPoint, Word
  • Ability to prioritize in a fast-paced environment
  • Energy & Drive: self-starter, independent thinker, action oriented, strong passion for results
  • Organizational Positioning Skills: Strong presentation skills & written communications, ability to interact successfully with senior management
  • Personal & Interpersonal Skills: Customer & consumer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas
  • Multi-Lingual preferred but not required

Preferred

  • Marketing budget management, volume forecasting, project management

Marketing Team

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