Responsibilities

• The Global Influencer Lead is responsible for building, scaling, and continuously evolving AB InBev’s influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption.
• This role ensures our global marketing teams have access to the tools, standards, frameworks, and training required to execute influencer/creator marketing initiatives responsibly, effectively, and at scale.
• As part of the in-house agency team, draftLine, the role serves as AB InBev’s subject matter expert on the influencer economy, maintaining a deep understanding of the evolving landscape, emerging platforms, cultural trends, consumer behaviors, and industry best practices.
• The Lead continuously monitors shifts across the creator ecosystem and translate industry developments into actionable recommendations that inform future capabilities, partnerships, and ways of working.
• Working closely with Brand, Legal, Compliance, Martech, Analytics, Communications, and local market teams, the Lead helps ensure AB InBev remains culturally relevant and positioned at the forefront of influencer marketing.

Preferred

• Experience in influencer/creator marketing, social marketing, digital strategy, marketing technology and/or related fields
• Demonstrated experience building and scaling processes, frameworks, or enablement programs
• Experience driving organizational change initiatives and team adoption
• Experience with influencer management, measurement, and intelligence platforms
• Experience working across global and local market teams
• PREFERRED EXPERIENCE - What We Offer (or related)

Benefits

• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs