Responsibilities

• Role Summary: Atlassian is looking for a Global Head of Social Media Marketing to define and scale the strategic direction of our social media presence across a multi-brand portfolio.
• You will be accountable for organic social strategy across corporate and our product portfolio, while working closely with cross-functional partners to influence and advise on brand social programs, social crisis management and influencer partnerships, driving measurable outcomes across brand awareness, reputation, engagement, and audience growth.
• You will lead a team of social specialists, coaching team members and setting a high bar for strategic thinking, creative excellence, and operational rigor.
• Reporting into the Head of Communications, you will partner closely with senior stakeholders across Brand, Product Marketing, Creative, Performance Marketing, Talent Brand, Community, and Communications.
• What You’ll Own
• Strategic leadership
• - Set and own the long-term vision, strategy, and roadmap for Atlassian’s global social presence across brands, audiences, and platforms.
• - Define the role social plays in advancing company priorities, connecting platform strategy to brand awareness, reputation, thought leadership, product storytelling, and audience growth.
• - Identify whitespace opportunities across platforms, cultural moments, creator ecosystems, and emerging formats to strengthen Atlassian’s relevance and differentiation.
• - Translate our goals into a clear social strategy, prioritization framework, and operating model that scales.
• - Serve as the senior strategic advisor on social trends, platform shifts, and audience behavior to communications and marketing leadership.
• Team and organizational leadership
• - Lead and develop a high-performing, distributed social team.
• - Set direction, develop talent, raise performance, and create a healthy, accountable team culture.
• - Establish quality standards for editorial planning, content development, engagement, governance, and performance measurement.
• - Build an inclusive, ambitious, and data-informed team that balances creativity with disciplined execution.
• Executive and cross-functional influence
• - Partner closely with Brand, Product Marketing, Communications, Creative, Talent Brand, Community, and regional stakeholders to align social strategy with major campaigns and business priorities.
• - Represent the social function in senior leadership discussions, clearly articulating tradeoffs, prioritizations, opportunities, and recommendations.
• - Serve as a strategic advisor to the Communications team on executive social presence and positioning.
• - Shape integrated go-to-market and communications plans by bringing forward audience insights, cultural intelligence, and channel expertise.
• Reputation, risk, and response
• - Own the social strategy for brand reputation and issues management in partnership with communications and other key stakeholders.
• - Lead the social response framework for sensitive moments, crises, and fast-moving external events, ensuring strong judgment and clear escalation paths.
• - Develop governance principles and decision-making processes that enable both speed and consistency across social channels.
• Operations, measurement, and scale
• - Establish KPIs and measurement frameworks that connect social performance to meaningful business outcomes, not just channel-level engagement.
• - Use analytics, social listening, and competitive intelligence to refine strategy, improve storytelling, and guide investment decisions.
• - Oversee agency relationships, including scope, quality, performance, and budget accountability.
• - Drive operational excellence across planning, publishing workflows, tools, approvals, governance, and cross-brand coordination.