Global Head of Marketing & AI Innovation

New York City, NY (Hybrid)

$200K/yr – $275K/yrSenior Level12+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale the AI-enabled marketing and revenue operations, coordinating automation roadmaps, cross-functional sales alignment, and modernization of the global marketing function to unlock efficiency and revenue impact.

  • AI & Automation Strategy: Define and execute the AI roadmap across marketing and revenue tech, and identify automation opportunities to streamline tasks and workflows.
  • Cross-functional Execution: Partner with sales to embed AI-enabled processes and align campaigns with pipeline goals.
  • Global Marketing Modernization: Lead a 15+ person team and build a digital-first function with integrated campaigns, reporting, and ops.

Job Description

Responsibilities

  • AI & Automation Strategy: Define and execute the AI and automation roadmap across the marketing and revenue technology stack
  • AI & Automation Strategy: Identify opportunities to apply AI and automation to marketing tasks, internal workflows, CRM workflows, campaign optimization, and overall operational efficiency
  • AI & Automation Strategy: Use tools such as Claude, OpenAI/ChatGPT, Canva AI, Adobe AI, and similar platforms to improve marketing workflows, create assets, draft content, and streamline execution
  • AI & Automation Strategy: Partner closely with sales to integrate AI-enabled processes, improve targeting and insights, and align marketing efforts with pipeline development and revenue goals
  • Marketing Execution: Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations
  • Marketing Execution: Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met
  • Marketing Execution: Optimize marketing processes, campaign trackers, and reporting dashboards
  • Marketing Execution: Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments
  • Marketing Execution: Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact
  • Brand Strategy: Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences

Requirements

  • 12+ years of marketing experience in content, campaigns, design support, and marketing operations
  • 5+ years of experience managing teams of up to 15 individuals
  • Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business
  • Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth
  • Demonstrated experience building or modernizing a marketing function and managing a global high-performing team
  • Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership
  • Experience managing marketing budgets, vendors, agencies, and technology investments
  • Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution
  • Excellent leadership, communication, and change-management skills, with the ability to influence globally across functions and regions
  • Experience leveraging marketing automation platforms, CRM systems, campaign management platforms, and reporting dashboards, such as HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau, or similar systems

    Benefits

    • 15 PTO days, 10 legal holidays, and sick days
    • Comprehensive medical, dental, and vision plans
    • Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
    • Commuter benefits and a corporate gym rate
    • Development opportunities through the LinkedIn Learning platform
    • Free snacks and beverages in the office
    • Friday happy hour and “Summer Fridays”
    • Year-round corporate athletic league
    • Casual work environment, team building, and other social events
    Guidepoint logo

    Guidepoint

    3.4 Glassdoor

    Guidepoint is a research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we enable our clients to turn answers into action.Backed by a network of nearly 1.75 million experts, and Guidepoint’s 1,600 employees worldwide we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.For more information, visit www.guidepoint.com.

    Founded in 2003
    New York, New York, USA
    4.5K employees (109 in marketing)
    49% recommend to a friend
    62% CEO approval

    Traffic Signals

    Monthly Visitors
    123.5K
    Monthly Google Ads Budget
    $11
    Traffic Source Mix
    Search
    32.3%
    Direct
    56.5%
    Referral
    7.3%
    Social
    2.7%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~4.5K

    Marketing Team

    Marketing Team Size
    109 (2% of company)
    Median Career Experience
    10 years
    Median Tenure
    3.5 years

    Recent News