Responsibilities - Manage product marketing content and creative roadmap – including collaborating with product team and regional leads on naming, value propositions, and global campaigns - Create compelling content at scale including sales tools, installer material, learn articles, product videos and homeowner-facing assets that highlight benefits such as seamless home backup power, reduced energy bills, grid stabilization, and synergy with Tesla vehicles and broader ecosystem - Develop and execute comprehensive global strategies to build awareness and generate demand for Powerwall and solar installations - Lead cross-functional go-to-market launches, including product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials - Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific) - Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps Requirements - Degree in Marketing, Business, Engineering, or related field, or equivalent experience - 7+ years of experience in product marketing, preferably in energy or consumer electronics - Proven track record of launching hardware and/or software products globally with a strong understanding of energy markets, home storage solutions, and emerging technologies - Excellent communication skills with experience crafting both technical and consumer messaging for diverse audiences (homeowners, installers) - Data-driven mindset with proficiency in analytics tools and ROI measurement - Ability to thrive in a fast-paced, cross-functional environment with a bias for action - Passion for sustainable energy and Tesla's mission Benefits - Medical plans > plan options with $0 payroll deduction - Family-building, fertility, adoption and surrogacy benefits - Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution - Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA - Healthcare and Dependent Care Flexible Spending Accounts (FSA) - 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits - Company paid Basic Life, AD&D - Short-term and long-term disability insurance (90 day waiting period) - Employee Assistance Program - Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays - Back-up childcare and parenting support resources - Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance - Weight Loss and Tobacco Cessation Programs - Tesla Babies program - Commuter benefits - Employee discounts and perks program