Global Content & Demand Generation Manager, Home Charging at Tesla | Palo Alto, CA | $88K/yr – $162K/yr

Tesla

Global Content & Demand Generation Manager, Home Charging

Palo Alto, CA (On-site)

$88K/yr – $162K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own global product marketing for Wall Connector and V2H/V2G, shaping demand, GTM launches, regional adaptation, and analytics to drive adoption and inform roadmap.

Lead cross-functional GTM launches, product communications, and sales enablement to accelerate adoption across NA, EU, and APAC.
Build market insights and segmentation to inform regional strategies and regulatory incentives.
Drive demand generation, partnerships, and educational content to showcase value of seamless backup power and grid synergy.

Job Description

Own global product marketing for Wall Connector and V2H/V2G, shaping demand, GTM launches, regional adaptation, and analytics to drive adoption and inform roadmap.

Growth & Demand: Lead cross-functional GTM launches, product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom experiences, and sales enablement materials.
Market & Segmentation: Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (NA, EU, APAC).
Regional Adaptation: Partner with regional teams to adapt strategies for local regulations, utility programs, and incentives.
Digital & Events: Drive digital and performance campaigns, partnerships, events, and educational content (demos, webinars, app integrations).
Analytics & Roadmaps: Analyze performance metrics, customer feedback, and sales data to inform stakeholders and product roadmaps.

Tesla

3.5 Glassdoor

Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.

Founded in 2003

Austin, Texas, USA

79K employees (5,337 in marketing)

www.tesla.com/careers

56% recommend to a friend

57% CEO approval