Responsibilities

• Develop and execute the global clinical marketing strategy to drive awareness, engagement, adoption, and behavioral change among clinical audiences.
• Lead the clinical solution approach to showcase the integrated value of the PCS portfolio across care settings and workflows.
• Balance thought leadership (solution-agnostic) and solution-specific clinical marketing to build credibility and drive adoption.
• Define success metrics and evaluate program effectiveness to optimize business outcomes.
• Partner with Product Marketing, Product Management, Content & Engagement, Regional Marketing, Clinical teams, and Chief Medical Office to align strategies and priorities.
• Support commercialization efforts by contributing clinical expertise to value propositions, messaging, and go-to-market plans.
• Collaborate on new product launches by developing clinical positioning, evidence strategies, and engagement plans.
• Lead development of high-impact clinical content and engagement initiatives, including: symposiums, webinars, white papers, educational programs, thought leadership campaigns and industry presence (conferences, associations)
• Partner with the cross functional team to build and execute integrated, omnichannel campaigns and digital engagement strategies.
• Contribute to development of the PCS brand story across clinical audiences and care pathways.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or related field required; advanced degree preferred.
• Minimum of 7 years of experience in clinically focused marketing, healthcare marketing, clinical program leadership, or related healthcare industry experience.
• Experience working in or closely supporting clinical care environments, with firsthand understanding of patient care delivery, clinician decision-making, and operational challenges across healthcare settings.
• Strong understanding of healthcare delivery, clinical workflows, and customer needs across care settings.
• Core understanding of clinical trial methodology, evidence generation, claims substantiation, and health economics; ability to interpret and help develop clinical presentations, publications, and value communications.
• Demonstrated ability to gather customer insights and translate them into impactful marketing strategies and commercial outcomes.
• Proven ability to work successfully in a matrixed organization and effectively manage internal and external stakeholders.
• Demonstrated ability to lead projects, navigate ambiguity, and drive cross-functional alignment.
• Strong understanding of marketing strategy, content development, customer engagement, and commercialization principles.
• Passion for clinical science, customer-centered innovation, and driving measurable business impact.

Benefits

• Relocation Assistance Provided: Yes
• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.