Responsibilities

• Develop integrated global campaigns to drive Check Point demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have
• Work with the “messaging house” coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage
• Select, leverage, and orchestrate the entire marketing toolkit – paid media, owned and earned media, thought leadership, and all forms of content
• Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results
• Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments
• Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution
• Communicate the plan effectively across a wide set of stakeholders, across the company’s marketing and sales organization, and get excitement and buy-in
• Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field
• Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign
• Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure Check Point’s campaigns are on the cutting edge

Requirements

• Minimum 4 years of B2B Marketing within the cyber security industry, or similar market category.
• Overall 10+ years of B2B marketing, Campaign Development, Brand Marketing, Integrated Marketing, Advertising, PR, Corp Comms or related field
• BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must.
• Highly proficient in spoken and written English - a must
• Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.).
• Effective project management and organizational skills with attention to detail.
• Demonstrated capability to empathize with and comprehend the unique challenges and priorities of our B2B customers, translating complex cybersecurity solutions and messaging into customer-centric demand generation strategies.
• Curiosity about cybersecurity technology and products, and excitement about learning new products and technologies as our markets keep evolving.
• Ability to collaborate in a team-oriented environment and communicate globally across position levels
• Self-motivated, confident, energetic with strong problem-solving skills
• Thrive in a fast-paced and ever-changing environment
• Must be eligible to work in the US or Canada without sponsorship from an employer now or in the future

Benefits

• Competitive salary, benefits, and professional growth opportunities.
• In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role.
• US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.