Responsibilities

• Lead and develop the new indication launch promotional strategy in context of the evolving brand positioning and franchise strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
• Play a crucial role in the preparation and execution of pre-launch and launch plan activities for the product’s expansion with a new indication.
• Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers
• Engage with competitive intelligence to identify opportunities and threats, position the brand to thrive against competitors, and pursue ambitious goals.
• Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
• Craft and implement persuasive promotional materials and campaigns to a new customer group in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
• Represent the brand strategy to senior leaders, ensuring cohesive pre-launch plan and activities execution across markets, while fostering a culture of innovation.
• Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
• Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.

Requirements

• Bachelor’s Degree, preferably in business, marketing, or the sciences.
• 10+ years pharmaceutical commercial experience
• Proven track record in developing and executing brand strategies founded on insights and value propositions.
• Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Experience of commercial and leadership roles in a market
• Demonstrated experience in financial competence and budget management with a clear understanding of P&L and business drivers.
• Experience in the gastro, respiratory and/or immunology therapeutic area.
• Experience engaging with external customers, such as key opinion leaders and payers.
• Broad commercial experience including pre-launch and launch

Nice To Have

• Strong critical thinking and problem-solving skills.
• Proven leadership and influencing skills to drive strategy adoption.
• Ability to work effectively with agency partners to transform strategic plans into action.
• Experience in innovative thinking to bring bold ideas to life.
• Capability to work in ambiguity, simplifying complexity while managing multiple priorities.

Benefits

• Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.
• Eligibility for various incentives—short-term incentive bonuses
• Equity-based awards for salaried roles
• Commissions for sales roles
• Short-term incentive bonuses (incentives)
• Health, dental, and vision coverage