Responsibilities

• Develop and implement comprehensive global marketing strategies tailored to patients with Hard to Control Hypertension, ensuring alignment with corporate objectives.
• Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
• Shape product strategy with a tie to disease area strategies and insights (in HTN, CKD, HF)
• Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create impactful patient programs.
• Partner with internal teams, including Medical Affairs, Sales, Regulatory, and Communications, to ensure cohesive implementation of strategies.
• Drive innovation in patient and HCP engagement through digital platforms, mobile applications, and telehealth solutions.
• Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of programs and refine strategies as necessary.
• Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
• Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.

Requirements

• Bachelor’s degree is required with science expertise as preferred
• 5+ years demonstrated marketing and sales background in mid/large sized pharmaceutical market
• Proven experience and knowledge of a broad base of external customers, including patients/caregivers, HCPs, payers, policy
• Effective cross-functional project team and matrix leadership with influencing skills
• Strong leadership attributes to generate dedication and constructively resolve issues
• Passionate about improving healthcare and advancing treatments for patients
• Driven for personal growth, development and progression

Preferred

• Second degree, e.g. MBA. PhD

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.