Ghost Gear Communications Strategist

District of Columbia, USA (Hybrid)

$90/hr – $100/hrMid Level5+ years expPart time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the ghost gear communications program from foundational content to media outreach, shaping a multiyear strategy and brand alignment with the Global Ghost Gear Initiative across social, video, and public moments.

Lead the development of core ghost gear messaging, materials, and media strategy
Drive channel-specific content and brand alignment with stakeholders
Plan and execute key public communications moments and partnerships

Job Description

Responsibilities

Develop an understanding of the issue of ghost gear and Ocean Conservancy’s work in this area.
Develop foundational materials and content for ghost gear, including:
Core messaging on ghost gear
Formatted two-pager
Video optimized for social media
Evergreen social media posts/graphics
Carousel explainer on types of ghost gear
Video explainers on how ghost gear ends up in our ocean (where it travels, how it impacts animals, etc.)
Videos on specific locations
Media list / core spokespeople / media pitch

Requirements

Minimum 5 years of experience in digital or communications strategy, with a proven track record of developing and launching new communications campaigns and initiatives.
Proven ability to produce compelling content across formats: social, long-form, video scripts, email and campaign copy.
Strong writing and editing skills with the ability to adapt voice and tone across audiences and channels.
Proven track record of securing media coverage.
Nonprofit experience a plus.
Ability to travel occasionally.
Bachelor’s degree in Communications or related field preferred.