GEO Content Specialist

Bellevue, WA (Hybrid)

$80K/yr – $110K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive content optimization for LLM visibility and geo-aware search at Okta, coordinating with content teams to publish machine-parsable blocks while monitoring performance.

  • Must-have: 4+ years in SEO, digital marketing, or content strategy focused on content optimization.
  • Standout: Hands-on experience with AI-driven content concepts (vector embeddings, RAG, grounding).
  • Standout: Experience using enterprise CMS (AEM) and collaborating across Content and Digital Strategy teams.

Job Description

Drive content optimization for LLM visibility and geo-aware search at Okta, coordinating with content teams to publish machine-parsable blocks while monitoring performance.

  • Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs
  • Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
  • Understand how content must be shaped for LLM visibility and apply best practices while adhering to brand and quality standards.
Okta logo

Okta

3.7 Glassdoor

Okta secures AI.Okta is The World’s Identity Company. Freeing everyone to safely use any technology—anywhere, on any device or app.

Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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