Generative Engine Optimization Manager at Go Fish Digital | USA

Go Fish Digital

Generative Engine Optimization Manager

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive AEO/GEO strategy and content improvements across pages and assets, aligning with buyer journeys to boost generative search visibility.

Own GEO/AEO strategy from kickoff through iteration for solution pages, collections, PDPs/PLPs, and help centers.
Must-have: strong SEO fundamentals plus experience with LLM ecosystems and eCommerce content optimization.
Standout: ability to communicate complex AI concepts clearly to clients and lead cross-channel opportunities.

Job Description

Responsibilities

You’ll own AEO/GEO strategy for assigned accounts from kickoff through ongoing iteration, and you’ll be responsible for auditing and prioritizing owned-asset improvements across solutions pages, collections and category pages, PDPs/PLPs, help centers, and comparison pages.
You’ll develop GEO content plans that align to defined persona cohorts and buyer-journey stages, while creating client-facing reporting and insights that clearly explain what changed, what worked, and what’s next.
You’ll also identify cross-channel opportunities where SEO, content, PR, and paid efforts can reinforce generative visibility, and document and improve internal workflows, templates, and QA standards as the space evolves.
You’ll be trusted with things that matter: strategic direction, performance interpretation, and client confidence in a space that’s still being defined.
Strategy & Client Communication: Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clean, comprehensive, non-jargony way for stakeholders.
Set and defend strategic direction: what to build, what to fix, what to measure, and why. Linking GEO outcomes to business KPIs.
Operate as a trusted advisor: lead client conversations, align expectations, and communicate wins/risks with clarity.
Influence & Execution Using Owned Assets: Improve solution pages and commercial landing pages to close buyer-journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities).
Create GEO-first content that outperforms baseline LLM understanding through structured, high signal coverage (clear definitions, constraints, examples, decision logic, pros/cons, edge cases, and “what to do next” guidance).
Recommend and collaborate on structured data, internal linking, and content architecture that strengthens entity associations and retrieval-ready coverage.

Requirements

2-3 years of experience in prior SEO roles. 1 year of experience in generative roles preferred.
Strong understanding of modern search + LLM ecosystems (including how “answers” get formed and when citations appear).
Familiarity with technical SEO fundamentals (crawling/indexation, internal linking, structured data, canonicals).
Strong proficiency using AI tools (ChatGPT, Profound, and agentic environments) to accelerate research, mapping, and content systems—while maintaining quality control.
eCommerce experience (PLP/PDP optimization, attribute-driven content, category taxonomy, merchandising alignment).
Demonstrated experience influencing outcomes through owned content/IA optimization (commercial + informational).

Nice To Have

1 year of experience in generative roles preferred.

Go Fish Digital

3.7 Glassdoor

Go Fish Digital is a performance marketing agency that helps brands outsmart the market, outplay the competition, and outperform their goals. We partner with companies of all sizes, from ambitious DTC brands to enterprise teams, who need real results. Our work blends sharp strategy, proprietary AI tools, and fast, focused execution across SEO, paid media, digital PR, and content. Follow us for insights into what’s working across Google, Meta, TikTok, and AI-powered search, along with practical strategies to drive visibility, traffic, and revenue. Trusted by brands like Joybird, Chicco, and SimpleTexting.Explore more at www.gofishdigital.com

Founded in 2005

Raleigh, North Carolina, USA

114 employees (67 in marketing)

gofishdigital.com

63% recommend to a friend

76% CEO approval