General Marketing Manager, Amazon WorkSpaces

East Palo Alto, CA (Hybrid)

$81K/yr – $155K/yrSenior Level5+ years expFull time

Posted 20 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the WorkSpaces content and narrative pipeline, coordinating cross-functional content development from concept to publication, and manage customer stories, events, and partner activation to drive market presence.

  • Own content calendar and distribution across channels
  • Lead customer advocacy and speaking opportunities

Job Description

Responsibilities

  • Content: Own the WorkSpaces content calendar and ensure all content assets are current, accurate, and aligned to the latest product positioning and launches.
  • Coordinate new content development—including whitepapers, blog posts, solution briefs, web pages, and sales enablement materials—from concept through publication.
  • Ensure content is distributed and activated across partner channels, field teams, and web properties (aws.amazon.com, partner portals, sales hubs).
  • Partner with web content, campaigns, demand generation, and partner marketing teams to integrate WorkSpaces content into broader go-to-market initiatives.
  • Community: Own the first-party and third-party event strategy for WorkSpaces, including event selection, messaging, content, and execution planning.
  • Lead WorkSpaces' presence at re:Invent driving session proposals, demo content, booth experiences, chalk talks, and executive customer engagements.
  • Identify and secure speaking opportunities at industry events where WorkSpaces customers and prospects engage (e.g., Gartner DEX, EUC conferences, partner events).
  • Grow WorkSpaces' market presence through social engagement, ecosystem participation, and community-building with customers and partners.
  • Customer: Identify and develop relationships with customers who have transformed their organizations with WorkSpaces. Understand their journey, quantify their impact, and craft narratives that resonate across audiences.
  • Build and maintain a pipeline of customer advocates and reference accounts. Work with customer success and sales teams to identify high-impact stories and secure customer participation.

Requirements

  • 5+ years of product or program management, product marketing, business development or technology experience
  • Bachelor's degree or equivalent
  • Experience developing customer stories, case studies, or testimonial content
  • Experience planning and executing events (first-party or third-party conferences, trade shows, or customer events)
  • Experience working cross-functionally with product, sales, partner, and field teams

Preferred

  • Experience in cloud computing, end-user computing (EUC), virtual desktop infrastructure (VDI), or enterprise IT
  • Experience in customer advocacy, customer marketing, or customer reference programs
  • Strong relationship-building skills with a track record of developing executive-level customer advocates
  • Experience producing video testimonials or managing video content production
  • Experience with social media storytelling and content strategy
  • MBA or advanced degree

Benefits

  • The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
Amazon logo

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
114

Recent News