Gaming Marketing and Events Manager

USA (Hybrid)

$100K/yr – $125K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own gaming events and activation programs across MGM properties to drive BetMGM and Borgata Online adoption, loyalty, and on-site guest experience.

  • Gaming Events & Activations: Own planning and execution of on-property tournaments, VIP weekends, and omni-channel campaigns that blend digital and retail touchpoints.
  • Brand & Campaign Integration: Align property marketing, operations, and BI to optimize attendance, new-player acquisition, and ROI across channels.
  • Logistics and Compliance: Direct on-site staffing, vendor coordination, signage, and compliance to ensure smooth delivery of casino events.

Job Description

Responsibilities

  • Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) /Borgata Online (NJ) as their preferred online gaming destination.
  • This individual will play a key role in strengthening brand awareness, customer conversion, and long-term loyalty across our physical and digital channels.
  • In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution.
  • Some examples this includes are on-property Big Pull events, VIP experience weekends with MGMAir & co-branded digital-to-retail campaigns that drive player acquisition and engagement through Betting Hero.
  • The role will partner closely with MGM marketing and special events teams, to ensure cohesive brand representation and seamless execution and guest experience.
  • Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, with the principal goal of ensuring our BetMGM (MI)/Borgata Online (NJ) gaming labels are well advertised and presented within the properties.
  • Timely support, regular communications, and prompt assistance with issues will all be commonplace.
  • Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility aligned with internal campaign calendars.
  • Serve as a day-to-day liaison between property teams (event operations and digital/physical signage) for BetMGM (MI) /Borgata Online (NJ) to coordinate logistics, staffing, promotional materials, and compliance requirements.

Requirements

  • 3+ years of experience in gaming, marketing, event management, hospitality, or related industry, with demonstrated ownership of live event execution.
  • Proven experience leading or directing an events team, providing day-to-day guidance, setting priorities, and ensuring accountability across planning and execution phases.
  • Demonstrated success executing live events and on-property activations, including vendor coordination, cross-functional alignment, budget management, and real-time problem-solving.
  • Experience collaborating across multiple departments (marketing, operations, VIP services, hospitality, and property leadership) to deliver integrated campaigns and seamless guest experiences.
  • Knowledge of online and land-based casino operations is preferred, with understanding of regulatory considerations in highly controlled environments.
  • Strong organizational and project management skills, with the ability to manage multiple large-scale initiatives simultaneously while balancing regional priorities.
  • Strong commercial acumen with experience analyzing performance data, presenting insights clearly, and translating findings into actionable strategies.
  • Exceptional written and verbal communication skills, with the ability to influence stakeholders at multiple levels.
  • Strong analytical skills with high attention to detail and a proactive, solution-oriented mindset.

Preferred

  • Familiarity with regional MGM Resorts properties and/or BetMGM’s product ecosystem preferred.

Benefits

  • Medical, Dental, Vision, Life, and Disability Insurance
  • 401(k) with company match
  • Pre-tax spending accounts including health care FSA and commuter savings
  • Flexible paid time off
  • Professional development reimbursement and ongoing skills training opportunities
  • Employee resource groups
  • Swag, ticket giveaways, and more!
BetMGM logo

BetMGM

BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker.

Founded in 2018
Jersey City, New Jersey, USA
1.4K employees (269 in marketing)

Traffic Signals

Monthly Visitors
37.1K
Traffic Source Mix
Search
31.6%
Direct
42.5%
Referral
21.2%
Social
2.4%
Paid
2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
176 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$25.1K
Last Raise
$25.1K
Seed, 3 years ago

Funding History

  • Oct 2022
    Seed • $25.1K

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